{"id":557365,"date":"2026-04-21T16:30:15","date_gmt":"2026-04-21T16:30:15","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/557365\/"},"modified":"2026-04-21T16:30:15","modified_gmt":"2026-04-21T16:30:15","slug":"philadelphia-flyers-76ers-playoff-runs-fuel-corporate-partner-exposure","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/557365\/","title":{"rendered":"Philadelphia Flyers, 76ers playoff runs fuel corporate partner exposure"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Tri-State Toyota Dealers Association and Bank of America &#8212; both corporate partners of the Flyers and 76ers &#8212; are \u201creaping the benefits\u201d of Philadelphia\u2019s NHL and NBA teams making the playoffs in the same year for the first time since 2020, according to John George of the PHILADELPHIA BUSINESS JOURNAL. Both corporate partners are using the playoff runs to \u201cmaximize sponsorship value through everything from branded product giveaways to social media tie-ins.\u201d The association has signage in Xfinity Mobile Arena, which gets \u201cheightened exposure\u201d during the playoffs. It is also sponsoring the Flyers \u201c\u2019Ignite the Orange\u2019 bus tour to hype up fans throughout the region,\u201d and Toyota\u2019s name is \u201con digital Flyers playoff tickets.\u201d The association will also \u201cdistribute rally towels at both Flyers and Sixers home playoff games.\u201d During games, the association sponsors the RAV4 Fourth Quarter Noise Meter with the Sixers and the RAV4 Minutes to Play at the end of each period for the Flyers. Bank of America is a new partner for the teams and arena,\u202fhaving signed last October to replace Wells Fargo as their official banking partner. The company\u2019s deal gives it signage that includes its name on the ice and the boards for Flyers games and on the base of the backboard for Sixers games. It also has digital signage and naming rights for the club level at Xfinity Mobile Arena. Bank of America also \u201cplans branded T-shirt and towel giveaways at playoff games and co-sponsored social media content on its and the teams\u2019 accounts\u201d (<a href=\"https:\/\/www.bizjournals.com\/philadelphia\/news\/2026\/04\/20\/toyota-bank-america-flyers-sixers-playoffs.html\" target=\"_blank\" rel=\"nofollow noopener\">PHILADELPHIA BUSINESS JOURNAL, 4\/20<\/a>). <\/p>\n","protected":false},"excerpt":{"rendered":"The Tri-State Toyota Dealers Association and Bank of America &#8212; both corporate partners of the Flyers and 76ers&hellip;\n","protected":false},"author":2,"featured_media":557366,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5112],"tags":[1468,5,555,4,1467,56,5205],"class_list":{"0":"post-557365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-philadelphia-flyers","8":"tag-flyers","9":"tag-hockey","10":"tag-nba","11":"tag-nhl","12":"tag-philadelphia","13":"tag-philadelphia-flyers","14":"tag-philadelphiaflyers"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116443658933897838","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/557365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=557365"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/557365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/557366"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=557365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=557365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=557365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}