{"id":585164,"date":"2026-05-27T23:09:27","date_gmt":"2026-05-27T23:09:27","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/585164\/"},"modified":"2026-05-27T23:09:27","modified_gmt":"2026-05-27T23:09:27","slug":"diego-santana-claudino-directs-international-campaign-film-for-swiss-during-the-ice-hockey-world-championship","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/585164\/","title":{"rendered":"Diego Santana Claudino Directs International Campaign Film for SWISS During the Ice Hockey World Championship"},"content":{"rendered":"<p class=\"wp-block-paragraph\">May 2026 \u2013 Diego Santana Claudino, director from the Primo Content roster, has released his latest international project for SWISS, Switzerland\u2019s national airline. Produced by Czar CH and co-directed by Gutto, the film follows young athletes and players from the Swiss national team during the Ice Hockey World Championship, combining sport, identity, and belonging in a narrative driven by the song \u201cHeroes\u201d by David Bowie, in a version performed by Peter Gabriel.<\/p>\n<p class=\"wp-block-paragraph\">Filmed in Zurich, the campaign dives into one of Switzerland\u2019s greatest national passions: ice hockey. The film portrays the journey of young talents and players from the Swiss national team pursuing the dream of reaching the NHL, the premier league for the sport in North America, while also exploring universal themes such as ambition, belonging, and connection to one\u2019s roots.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2026\/05\/image-162.png\" alt=\"\" class=\"wp-image-105095\"\/><\/p>\n<p class=\"wp-block-paragraph\">In the project, Diego sought to translate emotions and experiences into the narrative in a way that could resonate across different cultures. \u201cIt was a pleasure to immerse myself in the world of ice hockey. It\u2019s such a different sport for us Brazilians, yet narratively very rich. We tried to find the universal truth in these players\u2019 journeys, which is the tension between ambition and belonging, between going far and returning home. It\u2019s a theme that resonates deeply with me, especially after living outside Brazil for several years,\u201d comments the director.<\/p>\n<p class=\"wp-block-paragraph\">Having built his career alongside Gutto as part of the directing duo Salsa, Diego Santana Claudino is now entering a new professional phase and pursuing a solo career in film direction within Primo Content. Fernando Fanucchi, executive producer at Primo Content Brazil, believes the project reinforces this new chapter in the director\u2019s career. \u201cThe level of craft and narrative control that Diego brings to his films, dating back to the Salsa days, is also part of Primo Content\u2019s DNA. We are very excited to build this new chapter of his journey together,\u201d he says.<\/p>\n<\/p>\n<p>Credits<br \/>Client: SWISS AIR<br \/>Agency: Thjnk<br \/>Directors: Diego Santana Claudino and Gutto<br \/>Director of Photography (DoP): Fabio Tozzo<br \/>Production Design: Atelier Lomann<br \/>Styling: Arianna Pianca<br \/>Hair &amp; Makeup (HMU): Erica Gabriel-B\u00fcsser<br \/>Photography \/ Moving Stills: Antheo<br \/>Executive Producer: Florian Nussbaumer<br \/>Producer: Sandy Blum<br \/>Production Assistant: Nadia St\u00e4helin<br \/>Post Producer: Michel Hoffmanns<br \/>Postproduction: CZAR<br \/>Editor: Max Paschke<br \/>Colorist: Julien Alary<br \/>Online Artist: Neil Reynolds<br \/>Versioning: Tim Hildebrandt<br \/>VFX: Postoffice Amsterdam<br \/>Sound Studio: Caron &amp; DubDub<br \/>Sound Producer: Sandro Palomba<br \/>Sound Designer: Gregory Caron<br \/>Mix: Gregor Rosenberger, Luca Moc<\/p>\n","protected":false},"excerpt":{"rendered":"May 2026 \u2013 Diego Santana Claudino, director from the Primo Content roster, has released his latest international project&hellip;\n","protected":false},"author":2,"featured_media":585165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377],"tags":[5931,5523,9770,31057,65201,2675,5,1678,65202,38073],"class_list":["post-585164","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hockey","tag-agency","tag-awards","tag-brands","tag-campaign","tag-diego-santana-claudino","tag-events","tag-hockey","tag-ice-hockey-world-championship","tag-international-campaign-film","tag-swiss"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116649064327307472","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/585164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=585164"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/585164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/585165"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=585164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=585164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=585164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}