{"id":590316,"date":"2026-06-03T16:57:08","date_gmt":"2026-06-03T16:57:08","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/590316\/"},"modified":"2026-06-03T16:57:08","modified_gmt":"2026-06-03T16:57:08","slug":"levy-wins-nba-and-nhl-playoffs-again-frost-bank-is-no-1-for-naming-rights-exposure","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/590316\/","title":{"rendered":"Levy wins NBA and NHL playoffs again; Frost Bank is No. 1 for naming-rights exposure"},"content":{"rendered":"<p class=\"c-paragraph sections-facilities \">By the time the Stanley Cup Final and NBA Finals are completed, arenas whose food operations are run by Levy will have hosted at least 1.2 million fans at a minimum of 64 (and as many as 65) playoff games, accounting for nearly 40% of all 2026 postseason attendance, according to Sports Business Journal research.<\/p>\n<p class=\"c-paragraph sections-facilities \">The Chicago-based company still has at least two more games with the Golden Knights at T-Mobile Arena (whose retail operations are run by Levy\u2019s Rank + Rally division).<\/p>\n<p class=\"c-paragraph sections-facilities \">Similarly, Aramark\u2019s arena teams will have welcomed 673,561 fans to at least 35 (and as many as 37) playoff dates. The Philadelphia-based company still has the Spurs in the NBA Finals.<\/p>\n<p class=\"c-paragraph sections-facilities \">For context, NBA and NHL teams each play 41 home games each regular season.<\/p>\n<p class=\"c-paragraph sections-facilities \">The postseason bonus extends more than a decade of such success for Levy. Over the past 13 seasons, the company\u2019s team partners have accounted for more than half of all playoff participants in the NBA and NHL. Additionally, at least one Levy-operated arena in 13 of the past 15 seasons has hosted a Stanley Cup Final game.<\/p>\n<p class=\"c-paragraph sections-facilities \">Overall, heading into tonight\u2019s start of the NBA Finals, the league\u2019s 80 playoff games had drawn 1.53 million fans. The 77 Stanley Cup playoff games, including last night\u2019s Game 1 of the Final, have drawn 1.41 million. The playoffs can add approximately 10% to a league\u2019s final total full-season attendance.<\/p>\n<p class=\"c-paragraph sections-facilities \">During the regular season <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/04\/14\/nba-completes-best-three-year-attendance-stretch-topping-221-million-fans\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/04\/14\/nba-completes-best-three-year-attendance-stretch-topping-221-million-fans\/\">the NBA drew 22.1 million<\/a> and the NHL <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/04\/17\/nhl-completes-four-peat-sets-attendance-record-for-fourth-consecutive-season\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/04\/17\/nhl-completes-four-peat-sets-attendance-record-for-fourth-consecutive-season\/\">drew a league record 23.16 million<\/a>.<\/p>\n<\/p>\n<p class=\"c-paragraph sections-facilities \">On the naming-rights front, the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/03\/sports-facility-naming-rights-directory\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/03\/sports-facility-naming-rights-directory\/\">Spurs\u2019 Frost Bank Center<\/a> will generate the most on-site exposure, boosting a $9M-per-year deal that is in its third season.<\/p>\n<p class=\"c-paragraph sections-facilities \">At Madison Square Garden, which has no corporate name, the N.Y. Knicks will draw at least 217,932 fans, which, depending on how long the NBA Finals last, would rank No. 1 or No. 2 in total attendance among playoff arenas.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"By the time the Stanley Cup Final and NBA Finals are completed, arenas whose food operations are run&hellip;\n","protected":false},"author":2,"featured_media":590317,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463,464],"tags":[57295,65691,149,5,14041,65692,555,4,60,4622,14,104,718,2947],"class_list":["post-590316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nhl-playoffs","category-stanley-cup-playoffs","tag-aramark-sports-and-entertainment","tag-frost-bank","tag-golden-knights","tag-hockey","tag-levy-restaurants","tag-msg-madison-square-garden","tag-nba","tag-nhl","tag-nhl-playoffs","tag-spurs","tag-stanley-cup","tag-stanley-cup-playoffs","tag-stanley-cup-playoffs-nhl","tag-t-mobile-arena"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116687237527608902","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/590316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=590316"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/590316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/590317"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=590316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=590316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=590316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}