Today, the Ontario Reign officially unveiled a full\u00a0brand\u00a0evolution\u00a0that highlights core elements of the Inland Empire and\u00a0features\u00a0a redesigned primary\u00a0logo.\u00a0In addition, the team introduced new wordmarks,\u00a0brand\u00a0font, and an updated color palette featuring\u00a0the newly enhanced Inland Blue and Empire Gold. This\u00a0new look\u00a0made its debut today alongside the club\u2019s new jerseys, which are now available for pre-order.\u00a0<\/p>\n
\u201cWe are excited to unveil a distinct identity for the Reign that honors our team\u2019s history, celebrates our ties to the Inland Empire community, and maintains a strong connection to our Kings family,\u201d said Ontario Reign Vice President, Dan Lynch. \u201cThis has been an extensive collaborative process, and we are proud to share it with our fans and community.\u201d\u00a0<\/p>\n
The primary logo pays homage to the Inland\u202fEmpire\u202fand Ontario, while tying the Reign to the LA\u202fKings\u2019 legacy through the crown and royal-inspired elements,\u00a0including a nod to the Kings original color scheme.\u202fAt the peak of the crest stands the \u2018O\u2019, a reminder that this identity belongs to the people\u00a0who call it home. At its core,\u00a0there are five pistons\u00a0that\u00a0represent\u202fthe spirit of\u202fOntario:\u202fpower, precision, pressure, unity, and relentless forward movement. Beneath it lies the ground it was built on, a mark inspired by the Ontario Motor Speedway,\u00a0where speed defined the past and motion built a legacy of this land.\u202f\u202f\u00a0<\/p>\n
\u201cWe are thrilled with this new brand identity for the Ontario Reign,\u201d said LA Kings President, Luc Robitaille. \u201cIt certainly aligns with our historic brand as we head into our 60th anniversary season this Fall. This really gives the Reign their own identity while setting the stage for some things we have planned this coming season to celebrate our rich history.\u201d \u00a0<\/p>\n
As part of the announcement, the Reign released the club\u2019s official launch video,\u00a0showcasing\u00a0the visuals of the rebrand.\u00a0The new branding\u202freflects\u202fthe club\u2019s strong\u202ftradition\u202fwhile establishing it as a\u00a0premiere identity that\u00a0will\u00a0carry the\u202fteam confidently\u00a0into the future.\u202f\u202f\u00a0<\/p>\n
GET THE NEW LOOK NOW\u00a0<\/p>\n
The new jerseys are available for pre-order online, giving fans their first chance to secure the fresh look ahead of the 2026-27 season. Orders are expected to ship by the first week of October. Fans can\u202fshop\u202fthe all-new Reign merchandise collection and place jersey pre-orders right now at ontarioreignshop.com.\u202f\u202f\u00a0<\/p>\n
Single-game tickets for the 2026-27 season will be available to the public later this summer through\u202fOntarioReign.com<\/a>. Fans can order their season tickets and begin securing group outings by calling (909) 941-7825.\u202f\u202f\u00a0<\/p>\n For all the latest news and updates, download the official\u202fReign Mobile App<\/a>\u202fand follow the Reign on\u202fFacebook<\/a>,\u202fTwitter<\/a>\u202fand\u202fInstagram<\/a>.\u202f\u00a0<\/p>\n ###\u202f<\/p>\n Ontario Reign Hockey\u202f<\/p>\n