Probably something custom. There are tons of custom hat places online. You just choose a hat and color and upload a graphic and press order. I did this last year, but I did have to order a minimum of six identical hats and had to pay an additional $30 setup fee.
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Not a great pic sorry but it says cincy in cursive with like 3 small claw scratches after it
https://www.47brand.com/collections/mens-nfl-headwear/products/cincinnati-bengals-crosstown-47-clean-up
This one is similar
Probably something custom. There are tons of custom hat places online. You just choose a hat and color and upload a graphic and press order. I did this last year, but I did have to order a minimum of six identical hats and had to pay an additional $30 setup fee.