Not sure of photographer, but saw via @DucksKeys

7 comments
  1. It’s a simple solution, but we opened the door with sponsored helmet stickers. Pretty soon the logo will be a shoulder patch and the ad will be front & center.

  2. It’s ridiculous that the AHL has figured out how to do this properly for years, but the NHL is stumbling along and making it all look awkward.

    Talk to your AHL counterparts, NHL teams. They actually have experience at not making jerseys look like crap, despite ads and other patches.

Leave a Reply