I think it’s past time that this team gets new colors, logo, uniforms, marketing strategies.
Why isn’t Adam Fantilli’s face on every billboard in town? Why has this team not had a new third jersey in almost 15 years? Why is the in-arena experience so lame? From the sound system to the in-arena host that too needs rethinking.
The fans have given ownership much longer of a leash than they deserve imo. We are past the time of just being thankful for having a hockey team. It’s been a quarter of the century and you could argue that we are in the same position we were in in 2000-2001, near the bottom of the league and in contention for a top-3 pick.
We can do better. The fans deserve better. It’s time to really think outside the box of how to get fans excited about their team, other than waiting for the next prospect to be ready in 3-4 years from now.
10 comments
Bring back the Chill!
I agree mainly on the logo/jersey part. Reminds me of when the Stars rebranded in the early 2010’s after years of mediocrity, and saw a quick resurgence in their play, thus propelling them into the wagon they are today. The current Jackets logo has so much baggage. You’ve gotta imagine that the franchise sees the value in Fantilli and all our young prospects and want to make a change. This seems to be the time to do it. New jersey manufacturer league-wide. We have a new GM coming. Now let’s get a new logo, new management, new coaching staff, new franchise branding, etc. There’s never been a more opportune time to make these changes.
With the Stadium Series happening next season there will be, for the first time since 2019, a national audience and casual local fans watching our team. This is a unique opportunity to show them that we are building and growing and getting more relevant. And the best way to do that is to not do all the exact same things you’ve done for the past 24 years.
It’s a wild idea, but I think it could work.
We’ve had the same logo and branding for like 15-20 years. It’s definitely time for a makeover. This team is so neutral and conservative in every regard (except crazy coach hiring practices). Time to change the visual vibe.
The answer to every problem is ownership and fans.
The owners don’t care about the way the team looks. They don’t care that we actually compete. They want to pay someone to have them be a team. There is no culture of winning or expectation.
The fans have watched a team have 1 good season in 24 years. And people say “well what about this”. Thats what all teams go through! Half the guys who win a cup have like 2 broken ribs or something. Every team has issues to overcome to win. Thats not the same as fans just blindly support them and cheer for 78 point seasons cause it’s a way to get the kids out of the house.
Fanatics has asked teams not to make changes to anything for the next couple seasons, so it’s not changing.
/thread
Big time. We need to clear house with whoever is in charge of marketing, branding, and in house entertainment. The gloom really set in when handed a fun-dip at the end of the games last year. Might as well been a sad-dip
The franchise from top to bottom has accepted mediocrity for years and covered it up as a rebuild and “we’re a young team.” Both are true, but the parasites lie within personnel and the culture they have created. It starts with ownership but they won’t go, so next best thing is to clean house from JD all the way down. A few good draft picks are not saving this team right now, it is in desperate need of a complete overhaul. Maybe a new logo and jersey would be emblematic of that but an overhaul should be priority A1 this summer, literally the moment the regular season ends. Anything else is a failure.
I’d be curious what’s going on within the ownership suite for the team right now. Seems like we’re years away from competing for anything just about every single season. What is going to be the plan to improve the side? What’s the blueprint?
Have since moved away from Columbus but was in the city this past weekend and there was hardly any marketing for the team around town (could also be the season nearing its conclusion).
I agree. The Bengals just went through a bunch of new branding and marketing in 2021 the season after drafting Joe Burrow to signal its a new era of Bengals football. I’d like to see the same thing in Columbus