Court records filed this week show that Diamond — the parent of Cardinals and Blues broadcaster Bally Sports Midwest — expects a deal with Amazon to launch in October, ahead of the NBA and NHL seasons. As part of that agreement, Amazon Prime Video would become Diamond’s main streaming partner.
In the new filings, the company forecasts that while linear cable subscribers will continue to decline — to 24.9 million in 2026, from 29.8 million this year — direct-to-consumer streaming subscribers will grow to 3.4 million, from 1.1 million this year.
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Will it cost more than the $20/mo Bally App does now?