How this NFL trend-setter has evolved (again)

Did you notice that the Rams offense has completely reinvented itself since their last Super Bowl run?

Robert Mays breaks down the film to illustrate the evolution of Sean McVay’s system. The Rams offense may look a lot different than it did the last time they won a title, but the mindset powering it — always trying to find ways to stay a half step ahead — has never really changed.

00:00 – Intro
00:08 – Early years under McVay
00:53 – Defenses adjust to Rams
01:22 – Trading for Matthew Stafford & evolving offensive system
03:17 – Run game doesn’t keep up
03:59 – Resetting the rushing scheme
05:30 – Transformation from 11 to 13 Personnel
06:36 – Return to leading league in play-action…with a twist
08:00 – Outro

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21 comments

  7. McVay cooks with the ingredients he has. When he had an all world RB, Todd Gurley, we saw a more productive running game. When he got Cam Ackers, we saw a significant drop and a lot more fumbles, hence, the inclusion of Darrell Henderson, who I thought was a LOT better. The reason the Rams shipped out Ackers was because he hated the 2 back approach and Cam was AWFUL in schemes where he was required to block. Stafford, with time, is a dart throwing ace. One stat about him, that only insiders look at is 'average separation per completion', meaning, how open was the WR when the pass was completed. In Detroit, Stafford was ROUTINELY completing passes to BUMS who were NOT open whereas, Goff was MISSING guys that were WIDE open. The tape was damning and McVay was frustrated and pissed off. As Andrew Wittworth said "Everything just got quiet", McVay was DONE trying to pour into Goff and getting that 'ho hum' crap out of him. The Rams were NOT in the mix for Stafford, in fact, prior to their chance meeting in Cabo (Where Stafford wasn't even supposed to be – another long story) Stafford thought he was heading to Indy.
    McVay has been trying to install this 13 personnel offense for 3 years, he kept drafting TE's and trading for others, looking for the exact right guys to fit the scheme. They worked it up at Camden Yards in Baltimore and unleashed it on the Jaguars in England. They've been hiding it at times, shifting between 12 and 11 lately, trying to limit tape on it and not letting opposing defenses get too used to ANY one scheme. I actually thought they'd go heavy on 13 in Chicago and was shocked when they ran 11 almost exclusively. McVay concerns himself with what he KNOWS the enemy is looking at and trying to plan for, which is why he has 3 different types of offense that he can whip out if the defense seems like they've figured anything out. They're not in the NFC title game by 'luck'.

  17. This is so much less to do with Mcvay innovating and so much more to do with Goffs limitations. Goff STILL can’t figure out a Flores 6-1 front. Do that to Stafford and it’s easy td’s.

  20. One thing that cannot be overlooked in 2017-2018 is the legendary Todd Gurley. Once he got injured in mid 2018 the rams offense was never the same

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