If the team can’t produce for the fans on the ice, can we at least get some new uniforms?

I think a new logo and uniforms would be widely welcomed.

42 comments

  1. This team still does Grateful Dead Night and has had the same in arena entertainment for 2 decades. We ain’t spending money on a rebrand.

  8. Either way uniforms don’t win games. Fans love to trot this out but it’s not relevant

  9. No shit. They made sick jerseys for the outdoor game and didn’t wear them one other time. Their marketing sucks

  10. ![gif](giphy|ac7MA7r5IMYda)

    No, the cannon is awesome and JFresh should stick to questionably useful stat infographics.

    And no, nothing about the team’s problems are related to their fucking uniforms and logo. Would I be cool with the 3rds becoming the primary, or switching out the star and flag for the cannon? Sure. Does it matter? No. They just need to win.

  13. I disagree. The cannon is rad as hell , the star is kinda meh I will say, but our name and the cannon is one of the more unique sports team names /logos actually tied to history which I think is cool.

    Uniforms can always be improved but I don’t think we need a full rebrand

  14. I love the logo of the Ohio flag in the shape of a C with a star in the middle. I think it looks sleek as hell. Also, when we win the Stanley Cup, I will get a tattoo of the logo, but instead of the star in the middle, it will be the cup.

  15. We should really have a dedicated, pinned thread for “Should we have a rebrand?” since it comes up at least twice a month.  

  19. I guess I’m more in the minority but I like our look?

    The main uniforms are clean and the color scheme rocks. The cannon is an amazing alternate.

    If we were actually making legitimate playoff runs every year nobody would be talking about the logo / jerseys.

    Changing them won’t fix our on ice struggles.

  21. Cannon logo on primary colors.
    Spend whatever money needed to make a Columbus chill 3rd jersey.

  23. Nah, the cannon alternate should be the primary with some red added. The problem isn’t the brand, the problem is players in the jerseys not playing good enough. A rebrand is a hollow waste of money that doesn’t fix anything other than a temp bump in merchandise sales.

  27. I would like to lean more into the Civil War stuff.

    We are the Blue Jackets for a reason.

  32. Our in arena experience is pretty awful. Hell, I haven’t been to a monsters game since the calder run, but even they had the monster under the ice projection, the mouth at the end of the tunnel, etc.

    Rebrand around the cannon. Lean into the soldier thing hard. Own what it is. Quit sitting in limbo. 25 years and people still don’t know what the fuck a blue jacket is.

    Some really basic shit could go a long way. Get some union soldiers playing rudiments/marches. Get a projection of cannonball smashing the ice. Use the Ohio flag outside of the logo, even just a shoulder patch instead. Repeating some closeups of the players for everything is low effort.

  33. If you have to explain the nickname, logo and mascot you’ve already failed. The logo is just boring, the name and mascot are nonsensical.

    Change the nickname, change the logo, change the mascot, but keep the actual cannon.

  35. Why does this topic come up three times a week. Would you rather win a cup or win a fashion show? People talk about instilling a strong culture. Look at some of the most iconic and recognized sports franchises. Their logos and uniforms have changed very little over the course of their history with the exception of a few minor updates and tweaks to modernize their look. It also seems like drastic rebranding ends up being gimmicky and teams end up going back to their original look. Often because the new logos and color patterns end up looking ridiculous like they were the result of a third grade art contest.

  36. Fuck that. I like being the Blue Jackets, I love the cannon, I love the civil war angle. Changing our brand logo won’t win games, changing players, GMs and coaches might.

  37. Give us some updated jerseys and a new goal song that isn’t “generic Chelsea dagger rip off” and we’re fine.

    That said none of this is relevant to play. You rebrand when you don’t have fans. We have a fan base now we need a team that shows up and is consistent.

  40. The cannon is the best uni in the league imo. Our logos are fine 🤣 do you really think changing them is somehow magically going to get us players that care?

  41. There’s nothing wrong with the branding. This is such a dumb, corporate take.

  42. I’d like to lean more into the civil war theme and change the primary logo. Make the primary the Stadium Series cannon and make a new alt of a union soldier with a hockey stick shooting a puck or something. Maybe something similar to the Islanders fisherman logo.

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